Gourmet Irish Alternative Pizza Company Feeding The Dragon

Alternative Pizza Company Delivers Goods in time for St. Patrick’s Day in Hong Kong


Friday March 2nd 2012: The gourmet Irish Alternative Pizza Company has just secured and dispatched it first order to the giant pan-Asian retailer Dairy Farm Group. Alternative pizzas will be hitting the shelves in Hong Kong in time for St. Patrick’s Day.

Cork based CEO of the pizza company, Martin Hanan secured the deal as a result of  Bord Bia’s Marketplace 2012 event which took place at Dublin’s International Conference Center in early February. Describing a whirlwind week, Hanan explained, “the order was confirmed last Friday, we sent the pro-forma invoice on Monday which was paid on Tuesday and the pizzas were dispatched on Wednesday bound for Hong Kong. It’s fantastic to think a $9 billion business will be showcasing the best of artisan Irish food products on a Pizza made in Ireland in one of the busiest retail markets in the world”.

Dairy Farm were impressed by the company’s commitment to using the highest quality ingredients by partnering with local food brands like The Gubeen Smoke House, Ummera  Smoked Bacon, Cashel Blue Cheese and Glenillen Farm, the Alternative Pizza Company creates mouthwatering food packaged in a distinctive brown box that is remarkable in its category for its simplicity. For Hanan, the deal struck represented the value of events such as Marketplace, organised by Bord Bia to bring international buyers and Irish food producers together for one day to generate new business and network.

Established in 1886 by Scotsman Sir Patrick Manson to supply Hong Kong with fresh milk, the Dairy Farm Group has grown to become one of the region’s largest retailers employing 81,000 employees and operating 5,250 stores across a number of retail formats including supermarkets, foodhalls and delicatessens.

Founded in 2004, the Alternative Pizza Company identified a niche for high-quality handmade pizzas using innovative recipes with choice ingredients. Dedicated to using the highest quality toppings, all sourced locally in Ireland, each recipe transforms the humble pizza into a showcase for the best of Irish foods. Available nationwide in delicatessens and high end retailers, the company aims to expand production in 2012 with an eye on the UK market as well as the Far East.


For more information about gourmet Irish pizzas please visit the website http://www.alternativepizza.ie or for business enquiries contact CEO Martin Hanan via email, martin@alternativepizza.ie    or  on 087-7422315


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